Welcome to our new classroom.  I'm excited to share Social Media Marketing with you.  This trimester, you will be learning about how businesses market to their customers online.   We will concentrate on the 'Big 6':  Instagram, Facebook, Twitter, YouTube, Pinterest, and LinkedIn.  These are the O.G. social media that are currently used by most companies.  There are other important Social Media platforms (TikTok, SnapChat, Reddit, etc.), but those platforms don't make as much money for businesses.  Businesses sell more and get more recognition (that leads to sales) on the Big 6.  So, put aside your preconceived notions about Social Media and start thinking about how businesses are making money off you!!

We will be using this canvas site and a website called, stukent.com.  On stukent, you will see a book called 'Marketing Strategies" and a simulation called 'Mimic'.  The book is very basic, so you will read a chapter (or two) each week and take a quiz.  You will also complete an assigned activity to round out your understanding.  The simulation is setup to look like software that professional social media executives use.  You will pick the content, the message, and the hash tags.

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Online Resources

This trimester much of your classwork will take place online at stukent.com.  Please login via the link below to create an account (use your school email)