Chapter 9 Assignment

Instructions:

Find and provide responses about two examples of promotion from each of the three promotional categories presented in the chapter. Use the three lists below in selecting the six promotional type examples you will find.

Answer the following questions; remember to include a description or copy of each of your six examples.

Using Google (or whatever search engine you use) or going directly to your favorite websites, find 2 examples of Informational Promotion, 2 examples of Sales Promotion and 2 examples of Other Incentives Promotion. Answer the questions for each of the 6 promotion examples you found. Screenshot, copy/paste, or include a link to the promotion you found for #5 on each set of questions.

INFORMATIONAL PROMOTION

Consumer acquaintance         For Your Information
Product attribute(s)                 Consumer lifestyle
Social connection                    Company personality

SALES PROMOTION

Customer appreciation            Inventory-directed
Limited-time offer                    Purchase-related discount
Seasonal                                    Special event

OTHER INCENTIVES PROMOTION

BOGO                                     Contest/Prize
Financing                                Free shipping
Points                                      Sign up
Upgrade                                  Warranty