Wiki Page, T3 24-25 Per3&4 Student Store: Course Description

Wiki Page
2025-03-13T10:22:07-07:00

Welcome to Social Media Marketing Class!

Welcome to our new classroom. I'm excited to share Social Media Marketing with you. This trimester, you will be learning about how businesses market to their customers online. We will concentrate on the 'Big 6': Instagram, Facebook, Twitter, YouTube, Pinterest, and LinkedIn. These are the O.G. social media that are currently used by most companies. There are other important Social Media platforms (TikTok, SnapChat, Reddit, Farmers Only, etc.), but those platforms don't make as much money for businesses. Businesses sell more and get more recognition (that leads to sales) on the Big 6. So, put aside your preconceived notions about Social Media and start thinking about how businesses are making money off you!!

We will be using this canvas site and a website called, stukent.com. On stukent, you will see a book called 'Marketing Strategies" and a simulation called 'Simternship'. The book is very basic, so you will read a chapter (or two) each week and take a quiz. You will also complete an assigned activity to round out your understanding. The simulation is setup to look like software that professional social media executives. You will pick the content, the message, and the hash tags.

Every week will look very similar. Please check the assignments and announcements for information about what exactly is due. If you are still confused, message a student in one of my 3 classes. If you are still confused, message me. If you are still confused, we are all doomed!

DECA CLUB

Mission: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Career and Technical Student Organizations are encouraged and required for every Career and Technical Education (CTE) class in the state of Washington. Therefore, every student is requested to join the DECA club. DECA is a Marketing club that helps students experience business and marketing. Members compete in 'simulation' events where they use what they learned in Marketing class to solve a real world problem. This is an especially exciting year because students have the opportunity to earn a spot to DECA State and DECA International Leadership Conference and Competition in Disneyland (Anaheim). We are encouraging everyone to participate with this goal in mind.

Please contact me at any time to set up a private meeting, or with quick questions.

Classroom Expectations

1. Be Nice

2. Practice Good Listening Skills

3. Learn From Everyone

4. Act Respectfully

5. Express Tolerance

6. Work Cooperatively

7. Be Polite

8. Come On Time, Prepared and Organized

9. Stay on Task

10. Participate

Grading

Formative Assessments = 10%

Summative Assessments = 90%

21ST CENTURY SKILLS:

Since Marketing is a Career and Technical Education (CTE) elective, students will be exposed to various soft skills that are listed below. These skills are directly related to success in business and marketing.

Learning and Innovation

Creativity and Innovation

Critical Thinking and Problem Solving

Communication and Collaboration

Information, Media, and Technology

Information Literacy

Media Literacy

Information, Communications, and Technology (ICT) Literacy

Life and Career Skills

Flexibility and Adaptability

Initiative and Self Direction

Social and Cross-Cultural

Productivity and Accountability

Leadership and Responsibility

Office Hours

email me...we can set up private zoom meetings where I will help you with the work.

About Ms. Renee Crow

EDUCATION

University of Washington, BA Business Administration (Concentrate: Mrktg. & Mgmt.)

Seattle University, Masters Business Administration (MBA)

City University, Math Teaching Certification

Central Washington, Career and Technical Education (CTE) Teaching Certification

PROFESSIONAL EXPERIENCE

David’s Bridal, Conshohocken, PA Associate Buyer, 2008-2010

Macy’s, Seattle/NYC, Buyer, 2004-2008

I'm the single mom of two adorable boys I adopted from foster care 12 years ago. You'll get to hear a lot about Xavier - 14 and Andy - 11...they are very entertaining. I know I'm a little biased;)