Assignment: Unit 4.5a - Product Life Cycle Practice

IB BUSINESS & MGMT HL C 2024
2024-08-16T19:43:27Z

Due: Oct 20, 2024 by 11:59pm

TO COMPLETE AS A TABLE GROUP. LIST YOUR GROUP MEMBERS NAMES ON THE SUBMISSION.

Case Study 3 - The decline of compact discs

The launch of MP3 players, the iPod and online file sharing in the early 2000s have caused the continued plummeting of CD sales in the USA and around the world. According to the Recording Industry Association of America (RIAA), CD sales nearly halved between 2000 and 2007. CD album sales in the United States have declined by more than 95 per cent since 2000 (when sales peaked).

The chart from Statista shows that CD sales have declined below the level since 1986. Back then, Whitney Houston's debut album topped the Billboard CD charts. Since the launch of the iPhone (and other smartphones that followed) plus digital music streaming services, the CD as a product is in its final phase of the product life cycle.

L

Label the stages of the product life cycle for this real world scenario (or give me a bullet point list with the years for each stage).

TO COMPLETE AS A TABLE GROUP. LIST YOUR GROUP MEMBERS NAMES ON THE SUBMISSION.

Case Study 3 - The decline of compact discs

The launch of MP3 players, the iPod and online file sharing in the early 2000s have caused the continued plummeting of CD sales in the USA and around the world. According to the Recording Industry Association of America (RIAA), CD sales nearly halved between 2000 and 2007. CD album sales in the United States have declined by more than 95 per cent since 2000 (when sales peaked).

The chart from Statista shows that CD sales have declined below the level since 1986. Back then, Whitney Houston's debut album topped the Billboard CD charts. Since the launch of the iPhone (and other smartphones that followed) plus digital music streaming services, the CD as a product is in its final phase of the product life cycle.

L

Label the stages of the product life cycle for this real world scenario (or give me a bullet point list with the years for each stage).