Assignment: Boston Consulting Group Assignment

IB BUSINESS & MGMT HL C 2024
2024-08-16T19:43:21Z

Due: Oct 27, 2024 by 11:59pm

(a) | Define the term Boston Consulting Group matrix. |
(b) | Explain the use of the BCG matrix for managers and decision makers in an organization. |
(c) | Explain the link between the products in a firm’s BCG matrix and their product life cycle. |

(d) Create a Boston Consulting Group Matrix for McDonalds (don't use the internet for "help". This is something you need to be able to do on an exam so use this opportunity to practice!). Put their "products" into the 4 categories of the BCG matrix. Hint - food is probably not the only product McDonalds offers. You can use the internet to research products offered.

(a) | Define the term Boston Consulting Group matrix. |
(b) | Explain the use of the BCG matrix for managers and decision makers in an organization. |
(c) | Explain the link between the products in a firm’s BCG matrix and their product life cycle. |

(d) Create a Boston Consulting Group Matrix for McDonalds (don't use the internet for "help". This is something you need to be able to do on an exam so use this opportunity to practice!). Put their "products" into the 4 categories of the BCG matrix. Hint - food is probably not the only product McDonalds offers. You can use the internet to research products offered.