Assignment: The 7 P's - People and Physical Evidence

IB BUSINESS & MGMT HL C 2024
2024-10-31T15:23:20Z

Due: Nov 10, 2024 by 11:59pm

With a partner, discuss the physical environment of the school you attend by addressing the following questions:

1. What are the most attractive features/facilities in terms of tangible physical evidence for prospective customers (parents) and consumers (students)?

2. Which features/facilities are the least attractive?

3. How might knowledge and information about the physical environment support managers in marketing the school to prospective customers and consumers?

4. Who are the people at the school most likely to impact students' and parents' perception of the school? Why? Obviously teachers, but who else?

5. Who was your partner?

With a partner, discuss the physical environment of the school you attend by addressing the following questions:

1. What are the most attractive features/facilities in terms of tangible physical evidence for prospective customers (parents) and consumers (students)?

2. Which features/facilities are the least attractive?

3. How might knowledge and information about the physical environment support managers in marketing the school to prospective customers and consumers?

4. Who are the people at the school most likely to impact students' and parents' perception of the school? Why? Obviously teachers, but who else?

5. Who was your partner?