Assignment: Unit 4.5c - Promotion Assignment

IB BUSINESS & MGMT HL C 2024
2024-08-16T19:43:28Z

Due: Nov 3, 2024 by 11:59pm

All businesses rely on some form of promotion to communicate with their customers in an attempt to inform about the product and/or to persuade customers to buy. The promotional mix includes a range of above the line and below the line methods to achieve the marketing objectives of an organization.

The selection of the right words (language) in marketing is crucial. The choice of words attracts the attention and converts the prospects or benefits to clients. There is an art to marketing, and it is important to use the right words to convey the right messages.

The table below shows seven powerful words often used in marketing.

Word | Meaning
You | Personal marketing is all about the customers
Easy | Hassle free purchase
Quality | High value and safe to use
Best | Most excellent or desirable type
Free | Hard to resist a freebie
Guarantee | Removes doubt
Don't miss (out) | Optimize on fear of missing out (FOMO)

Tasks

(a) | Work with a partner in class and take turns to explain to one another the key terms in bold.
(b) | Using secondary sources, find 5 examples of businesses that use any five of the words mentioned above.
(c) | Using your response to part (b), identify if these promotional methods are informative or persuasive.

All businesses rely on some form of promotion to communicate with their customers in an attempt to inform about the product and/or to persuade customers to buy. The promotional mix includes a range of above the line and below the line methods to achieve the marketing objectives of an organization.

The selection of the right words (language) in marketing is crucial. The choice of words attracts the attention and converts the prospects or benefits to clients. There is an art to marketing, and it is important to use the right words to convey the right messages.

The table below shows seven powerful words often used in marketing.

Word | Meaning
You | Personal marketing is all about the customers
Easy | Hassle free purchase
Quality | High value and safe to use
Best | Most excellent or desirable type
Free | Hard to resist a freebie
Guarantee | Removes doubt
Don't miss (out) | Optimize on fear of missing out (FOMO)

Tasks

(a) | Work with a partner in class and take turns to explain to one another the key terms in bold.
(b) | Using secondary sources, find 5 examples of businesses that use any five of the words mentioned above.
(c) | Using your response to part (b), identify if these promotional methods are informative or persuasive.