Assignment: Market Research

IB BUSINESS & MGMT HL C 2024
2024-08-16T19:43:26Z

Due: Oct 13, 2024 by 11:59pm

Select a Partner (ONE partner).

DAY 1:

1. You and your partner need to select a club, organization, sport, or other school-related organization that need to attract participants or customers for this project. Examples could be - the soccer team, the student store, multicultural night, the drama club, DECA, etc. What did you select?

2. You and your partner need to select one or two questions that you'd like to answer related to your organization. For example, "How much would students be willing to pay for our most popular student store items: cookies, pizza, and slushies." - or- "How can we increase attendance at girls' soccer matches?"

What are your one or two questions you'd like to answer?

3. You and your partner need to design PRIMARY market research designed to answer your question. What method(s) will you use?

4. What specific questions will you use for your research? If you're using a survey, provide the survey. IF you're doing a focus group, what will you ask, etc.

5. When and how will you perform this market research (pro tip - check the due date!)?

6. Who will you ask/include in your market research?

Day 2

7. Perform your market research. How did it go? What was difficult about it?

8. What did you learn from your market research? Did you answer your research question? What was your conclusion?

Select a Partner (ONE partner).

DAY 1:

1. You and your partner need to select a club, organization, sport, or other school-related organization that need to attract participants or customers for this project. Examples could be - the soccer team, the student store, multicultural night, the drama club, DECA, etc. What did you select?

2. You and your partner need to select one or two questions that you'd like to answer related to your organization. For example, "How much would students be willing to pay for our most popular student store items: cookies, pizza, and slushies." - or- "How can we increase attendance at girls' soccer matches?"

What are your one or two questions you'd like to answer?

3. You and your partner need to design PRIMARY market research designed to answer your question. What method(s) will you use?

4. What specific questions will you use for your research? If you're using a survey, provide the survey. IF you're doing a focus group, what will you ask, etc.

5. When and how will you perform this market research (pro tip - check the due date!)?

6. Who will you ask/include in your market research?

Day 2

7. Perform your market research. How did it go? What was difficult about it?

8. What did you learn from your market research? Did you answer your research question? What was your conclusion?