SOCIAL MEDIA MARKETING-Ms Moore Trimester 1 2021

Teacher: Heather Moore

Teacher Email: heather.moore@rentonschools.us

Office Hours: Second period, after school until 2:30 or schedule an appointment by emailing me.

SYLLABUS:

» Marketing Strategies: A Guide to Social Media and Digital Marketing

WELCOME TO MARKETING STRATEGIES
This course will focus on understanding and effectively using strategies of marketing. The course is designed to provide you key concepts of and learning experiences with social media marketing. Also presented are foundational elements of marketing and concepts on digital marketing practices.

By gaining an understanding of foundational concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, you will have a foundation to help you succeed in social media and digital marketing today and in your professions.

LEARNING OUTCOMES

» Understand the background and the foundational concepts of marketing

» Know the foundational concepts of social media marketing

» Make key marketing decisions relative to leveraging Facebook, Instagram, Twitter, YouTube,
and other social media platforms

» Understand the concepts of paid social media advertising

» Know best practices of social media analytics, planning, and auditing

» Be able to create and explain a personal brand

» Understand the foundational concepts of digital marketing

DIGITAL TEXTBOOK AND SIMULATION

This course uses a digital textbook available at https://home.stukent.com. You will also be using Mimic Social, an online social media marketing simulation, available here as well.

COURSE SETUP
The first major section of the course is structured around readings from the Marketing Strategies textbook and the accompanying Learning Activities, quizzes, expert sessions, and projects. The second major section of the course focuses on the Mimic Social in which you will make social media marketing decisions in a online simulation.

GRADING
Learning Activities 15%

Quizzes 15%

Projects 25%
Mimic Social simulation 20%

Final Exam 25%

COURSE ASSIGNMENTS
» Learning Activities: Learning Activities are practical assignments aligned to chapter concepts. These activities are mainly in-class assignments that are completed either individually or as groups, depending on the specific Learning Activity.

» Quizzes: There is a 10-question quiz for each chapter of Marketing Strategies. The quizzes are built of multiple-choice and true-or-false questions.

» Projects: There is a project to complete for each chapter of Marketing Strategies. Longer and more in-depth than the Learning Activities, these assignments allow you to present your learning through out-of-class application of course concepts.

» Video Case Study: The Video Case Study pairs well with concepts taught in chapter 3 and has a video, case file, and case report for students to reference and an instructor’s guide available to instructors only. The case report is for students to complete and may be graded as a learning activity or a project, dependent upon the discretion of the instructor.

» Mimic Social simulation: This element of class provides real-world experience through an online simulation where you make social marketing decisions.

» Final Exam: This 50-question exam, comprised of multiple-choice and true-or-false questions, will test you on the main concepts presented in the course.

Weekly Announcements

Bell Schedule